Let’s now turn to this season,
2013-14. This is when the new Premier
League TV deal with Sky and British Telecom begins, bringing a 70pc hike in the
value of the domestic TV rights. That’s
big news: it could add £35m to Arsenal’s revenue, assuming a fourth-place
finish. Together with a last-16 place in
the Champions League, that could make for a net cash generation of over £40m,
before any player trading.
And it doesn’t end there. Next season, 2014-15, will see new
sponsorship deals kick in, with Adidas replacing Nike on the kit, and new terms
with Emirates on the shirt and the stadium.
The exact value of these deals is not entirely clear, but it looks to me
as though they could bring in another £25m a year, taking net cash generation
to around £65m (always assuming fourth place in the Premiership and last 16 of
the Champions League).
So when oft-criticised chief exec Ivan
Gazidis claim that Arsenal will have the money to compete with the world’s
leading clubs “in the next two years”, as he did at this year’s fractious AGM,
those are the numbers he has in mind. It
doesn’t look like an empty boast.
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